The revolution of recycling in Brazil

New Hope Ecotech is a technology and social impact company founded in the heart of one of the most prestigious business schools in the world - Kellogg School of Management, USA. Our team is passionate about technology and about the challenge of creating technologies for the recycling industry which can help improve the management of this sector and transparency of data.

Why we are the ideal team to address this challenge:

  • We develop technology services focused in revolutionizing the management of recycling in Brazil
  • We use innovative software solutions that allow the measurement and tracking of the huge volume of solid waste that Brazil recycles
  • We offer a label - eureciclo label - so that brands communicate directly to their consumers about their commitment to the responsible recycling of their packaging
  • We are curious and open to understand the needs of recyclers, companies and institutions and to help them solve their challenges
Our goal is to create technologies for the development of the recycling industry in Brazil.

Understand our solution:

Goals for 2017

We have ambitious goals for 2017. We are looking  forward to working with you in order to achieve them!


increase in revenues among recyclers formalized and being paid for recycling


recyclers using our platform to manage their business and report data


consumer packaged goods companies paying for recycling of packaging and using our platform to track recycling metrics


workers in the recycling sector impacted by our tracking platform and payment for recycling


tons of recyclable materials being tracked and certified

Our team

Know who is behind New Hope Ecotech

Luciana Oliveira


Leonardo Berbare


Marie Chauloux

Marketing Manager

Thiago Pinto


Anaue Costa


New Hope Ecotech in the press